Demand Generation Consulting
One key task of a B2B lead generation strategy is finding qualified leads by using sales prospecting tools.
Much of this mindset is derived from the book Predictable Revenue by Aaron Ross, where he outlines how he led efforts to grow Salesforce using a similar processes and techniques. The framework and methodology has since been adopted as a core component of leading technology companies in Silicon Valley and beyond.
We offer the implementation of various sales & marketing technologies & tools for the purposes of creating an automated outbound sales funnel. The effectiveness of automated cold email outreach is increased when personalized at scale:
- Sales Development – B2B Products & Services, particularly SaaS businesses.
- PR – Earning Press & Media Attention
- SEO / Content Marketing – Link Building
We can either implement or teach clients how to leverage outbound email to effortlessly generate new appointments through a combination of tools and processes. Using automated cold email as a source of lead generation can prove to be quite cost-effective, especially when compared to the rising cost of social media advertising.