The Best Account Based Marketing Software
Account Based Marketing Software makes up a significant portion of a modern Go-to-Market technology stack. They help bridge together both sales and marketing efforts into a unified view, where ...
The Best Chat Bot Tools for Web & Facebook Messenger Marketing
Chat "Bots" are simply automated conversational experiences within either web or social media platforms online. While some chat bot tools might have a degree of technical sophistication, very few ...
The Ultimate Link Sharing, URL Shorteners, Pixel Retargeting, & UTM Parameter Guide
URL Shorteners, Link Retargeting, & Branded Link tools for Marketers URL Shorteners allow for businesses and marketers to condense lengthy URLs down into short hyperlinks. The biggest example would be ...
How to Create a Cold Email Campaign
How to Create a Cold Email Campaign from Scratch The success of a cold email campaign is dependent on two factors: 1) The list that your are targeting (the right prospects) 2) ...
The Best Cold Email Tools & Software for Sales Outreach Automation
There are multiple uses for a cold email platform, from link building, press and public relations outreach, to lead generation. The process and mechanics between the various cases are ...
(Unofficial) GDC 2019 Party List: Networking Events, Mixers, & Parties
GDC 2019 Parties Note: You can find the GDC Parties 2020 List here. GDC 2019 The 2019 Game Developers Conference runs through March 18-22 in San Francisco, California. VRDC is on Monday and ...
The Best B2B Sales CRM Software, Tools, & Apps
What is the best B2B CRM Tool? There are many options for choosing a sales CRM, so let's dive in. CRM is a common acronym in business. It stands ...
B2B Marketing Guide: Facebook Ads for SaaS Lead Generation & Sales Growth
I recently recorded a podcast (audio & video below) episode with Alex Glenn, a Chicago Growth Marketing Automation Consultant, discussing what the best ways are to use Facebook for ...
Inbound Marketing Guide: Content Distribution & Recycling Across Social Media
There is an adage that 20% of your time should be spent on producing content, and the other 80% on promoting it. A successful content marketing plan should involve ...
Facebook Messenger Chat Bot Case Study: Casual Restaurant
This is a Facebook Messenger Chat Bot Case Study on a marketing project completed for Poke Bop, a Dallas, TX Sushi / Hawaiian Asian Fusion Eatery. The concepts and ...