The Best Chat Bot Tools for Web & Facebook Messenger Marketing

The Best Chat Bot Platforms for Web, SMS, and Facebook Messenger Marketing

There may very well be a clear distinction between chat bots and live chat platforms. That which separates the two types of platforms is slowing going away, however. Some live chat platforms are adding automation rules, and some the bot platforms have a way to transfer new qualified conversations to a live agent. At the end of the day, as long as the experience seems human, or at least conversational, you should see similar results regardless of the type.

Facebook Messenger Chat Bot Platforms

Facebook Messenger opened up their platform to developers, which has now allowed for “bot” platforms to emerge over the past few years.


ManyChat Logo Facebook Messenger Chatbot platform for conversational marketing by Mikael Yang.

ManyChat is by far my personal favorite platform to use for developing chatbots for Facebook Messenger. It was founded in 2015 by Mikael Yang. They went through 500 Startups.

It has the best user interface for designing and constructing the logic behind the bot, like flows and sequences.

As with any Facebook page, much of the value of the Messenger experience is geared towards local & retail businesses and the agencies that serve them.

ManyChat Agency Partner Nolan Clemmons Dallas Texas is an agency partner of ManyChat.

ManyChat recently released their iOS app. They also have active Facebook groups where users can ask questions and share best practices on conversation marketing.

They now provide SMS & Email automation from within ManyChat itself, in addition to 3rd-party integrations (direct & via Zapier). This is useful for omnichannel marketing.

Manychat recently added a direct integration with Shopify, which is quite useful for eCommerce store owners and marketers.

ManyChat has various Growth tools, such as comment-to-message and Ref URL’s that can be used to acquire new subscribers. Ref URL’s can be used for a variety of digital and offline channels to grow bot subscribers. For example, since the CtM growth tool wouldn’t function inside of Facebook groups, you could instead post a vanity URL for group members to click on the link.


chatfuel logo Andrew Demeter

ChatFuel was among the first platforms to offer chat bot templates.

Mobile Monkey

Mobile Monkey Logo Facebook Messenger Marketing Chatbot tool by Larry Kim

The thing about Mobile Monkey, which was founded by Larry Kim ( Wordstream), is that Larry’s own page had been banned from messaging on Facebook due to a high block rate back in February 2019. Larry also follows a large amount of folks on Twitter.


BotStar Logo - Website & Facebook Messenger Chatbot Platform

BotStar is a hybrid & holistic chatbot solution.

Flow XO

Chatbot AI Live Chat Software Flow XO Logo

Flow XO is another chat bot platform.

Exceed allows for conversational email and chats, which is great for B2B sales automation.


Olark is a web-based chat tool.

ZenDesk acquired, an omni channel messaging platform, and rebranded it to Sunshine Conversations. They have a Whatsapp Business API.

Ecommerce Marketing & Shopify Chat Bot Tools


Botletter logo Facebook Messenger Newsletters & drip campaigns

Botletter is a Facebook Messenger tools for newsletters and drip campaigns.

Octane is designed for use with eCommerce (Shopify, in particular). Their Co-founder, Matt Schlicht, runs a TikTok newsletter. Their other co-founders, Ben Parr is involved with Samasource.


It’s a chat bot tool for ecommerce


Could be quite useful for messenger marketing in ecommerce.


Dialogflow is great for natural language processing and artificial intelligence

Conversational Marketing Help & Customer Support Platforms


Dashly specializes in web chats.


Zotabox is a suite of marketing tools centered on increasing value for website visitors, which as one could imagine, encompasses quite a few tools.

ItsAlive seems to be both a platform and a services firm.


Botsheets logo

Botsheets is a CMS for Manychat within Google sheets.

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