How to Use Twitter Cards to Drive Mobile App & Game Installs

Perhaps one of the coolest growth hacks that I’ve discovered is the ability to create a card in Twitter Ads, and use it for free in normal tweets.

Twitter Card Types

With Twitter Lead Generation Cards, users could click a “Subscribe” button to share their email with the advertiser (without having to type it in). Update: Twitter ended the “lead generation” option for Twitter cards in January 2017. The reason being is that the email that users used to register their account was at times a throwaway email, and thus resulted in low email open rates.

Twitter Website cards create a clickable images along with a headline that can be include with tweets

Twitter App Install cards creates an “Install” button to link mobile users to the respective App Stores (Android/iOS).

Time needed: 5 minutes

How to create a Twitter Card

  1. Go to Twitter Ads (

    If you haven’t already, you’ll need to add a payment method to access certain features. You do not need to launch an ad campaign to create a twitter card, however.

  2. Under the “Creatives” tab, go to cards

  3. Click on “Create Card” and select which type of card you want.

    As of October 2020, there are four different card types: Website cards, Video website Cards, Image App Cards, and Video app cards.

  4. Add your headline, media, and URL’s to the card

    For app install cards, you can select a call to action, primary app store country, and links to Android, iPhone, & iPad apps.

  5. Select “Create” when finished

    You can also preview before finalizing.

  6. Copy the card’s URL for future use

    Twitter Cards for free - Leverage creative assets in Twitter Ads to reach just your organic audience.

  7. Paste Card URL into Tweet

    You can also compose tweets from the card manager section. Don’t include other URL’s or images in the tweet, though.